A CHALLENGE TO GET OUR TEETH INTO
The ‘chips’ category had grown over the previous 2 years, unfortunately the Bohemia Chips brand hadn’t benefited as much as their competition. They wanted to shift toward a younger more fun positioning while not losing all the brand equity created in the past.
MYTHS MEET THE PRESENT
Czechia is a country rich in tradition, folklore, legend and myths so to make the shift to today we created the platform ‘New Czech Myths’. Interweaving myth and legend of the past with opportunity for today’s consumers to create their own in a in cheeky, fun way.