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Bohemia Chips: Nové pověsti české

The rejuvenation of a beloved traditional brand toward a younger, fun-seeking audience.

A CHALLENGE TO GET OUR TEETH INTO

The ‘chips’ category had grown over the previous 2 years, unfortunately the Bohemia Chips brand hadn’t benefited as much as their competition. They wanted to shift toward a younger more fun positioning while not losing all the brand equity created in the past.

MYTHS MEET THE PRESENT

Czechia is a country rich in tradition, folklore, legend and myths so to make the shift to today we created the platform ‘New Czech Myths’. Interweaving myth and legend of the past with opportunity for today’s consumers to create their own in a in cheeky, fun way.

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Let’s talk about what can make your brand stronger

PRAGUE
Hullabaloo s.r.o.
Dělnická  948/67a, 170 00 Praha 7,
Czech Republic
prague@hullabaloo-eu.com
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